Brand Strategy

The Best Marketing Begins With Strategy

Strategy Gets You Where You Want To Go

Because brand strategy is focused on the long-term goals of the organization, it has the end in mind. We work backward from where you want the organization to be in 10 years and then build the strategy to actually get you there. Marketing alone is only focused on the short-term, but with brand-first marketing, the focus is on long-term, sustainable growth into what the company desires the most. Brand strategy also aligns the company and its team so that everyone is on the same page with whom the company is, where it's headed, and what role they play in that.

Why Brand Strategy?

What You'll Gain

Clarity

Uncover what makes your company unique and how to communicate that in the right people.

Insights

Learn exactly who your ideal customers are, what they want, and how to get in front of them.

Direction

Get equipped with a brand roadmap that guides your business to reach its goals.

The Best Companies Invest In Brand Strategy

In The End, Brand Wins Every Time

Strong brands like Apple and Starbucks don't need to market their products, they just announce what they're doing and people flock to them. This didn't just happen by accident though. These companies have invested lots of money, time, and research into crafting their brand strategies. They've put extreme amounts of detail and thought into everything they do, with the purpose of getting you to perceive them in a certain way. This is the power of brand. Many companies get caught up in short-term sales and marketing tactics, but in the end, brand wins every time.

Here's How It Works

Our Process

1. Brand Foundation

Get crystal clear on your brand's purpose, positioning, messaging, and long term goals.

2. Brand Personality

Develop your brand's personality and how it will be communicated both internally and externally.

3. Market Research

Through in-depth research, learn about your ideal customers and their behaviors.

4. Gap Analysis

Identify the market gaps between how you're perceived today and how you want to be perceived.

5. Brand Roadmap

Get the roadmap to bring your brand to life with a 12-month marketing plan to reach your goals.

What Clients Are Saying

Testimonial

"After working with TEN31, I definitely have a much clearer view of what I'm trying to do with my brand and who I'm trying to reach. They helped me understand who exactly my target audience is, how I should be communicating with them, and where I can reach them. TEN31 also did an extensive competitor analysis which helped us position my business in a unique way.

I think that any business would greatly benefit from working with TEN31 because they give you such a clear vision of what your brand is and how to grow it. Their brand strategy sessions were fun, helpful, and overall it was just a really good experience."

Madison Bowman
CEO, The Frock Bridal

Choose The Right Plan For You

Brand Strategy Packages

Starter
For those needing clarity on what to do in their business.
  • Purpose & Values
  • Tone of Voice
  • Target Market Research
  • Customer Persona
  • Gap Analysis
  • Positioning Statement
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Premium
For those needing a comprehensive strategy for their business.
  • Purpose & Values
  • Attributes & Behaviors
  • Tone of Voice
  • Look & Feel
  • Target Market Research
  • 2 Customer Personas
  • Gap Analysis
  • Positioning Statement
  • Brand Roadmap
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Elite
For those ready to invest in scaling their business.
  • Purpose & Values
  • Attributes & Behaviors
  • Tone of Voice
  • Look & Feel
  • Target Market Research
  • 3 Customer Personas
  • Competitor Analysis
  • Gap Analysis
  • Positioning Statement
  • Customer Journey
  • Brand Roadmap
  • Marketing Recommendations
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Still Need More Info?

Frequently Asked Questions

Every business needs a brand strategy. It’s way more than just a “plan” or a “tactic,” it’s the engine that drives your business forward and mobilizes you for long-term success. 

Depending on the package you choose, we’ll schedule two to four 2-hour strategy sessions. These can be completed in person or over Zoom. During the sessions, we’ll take you through each step and facilitate exercises that build upon one another. In between the sessions, we’ll go back and get to work on your deliverables. At the end of the process, you’ll have a comprehensive brand strategy to execute upon.

We recommend that the owner and leadership team attend and participate in the sessions, if possible. Additionally, it’s helpful to include a variety of staff from different departments (i.e. customer service, sales, marketing).

For the starter package, the process typically typically takes 4-6 weeks.

For the premium package, the process usually takes 6-8 weeks.

For the elite package, the process typically takes 8-12 weeks.

Regardless of company size, a brand strategy is necessary for business growth. We’ve worked with one-person startups to large companies that have existed for 100 years. 

If none of the packages fit your current company needs, you can schedule a call to discuss what some other options might be.

We definitely can, if needed. While some clients have an in-house team who can execute the strategy we developed on their own, others hire us to help implement their ongoing marketing efforts. Some of these services may include: 

  • Logo Design
  • Brand Design
  • Website Design
  • Website Development
  • Content Creation
  • Social Media Support
  • Creative Advertising
  • PPC Ads Management
  • Video Production
  • Ongoing Consulting
Sample Client List

100+ Brands Served